When it comes to short-term rentals, first impressions aren’t everything — they’re the only thing. In the Airbnb scrollathon, guests are swiping through dozens (if not hundreds) of listings. What stops the scroll? Photos.

At Stay Nestled, we’ve seen time and time again how the right images can double inquiries, improve booking rates, and even justify higher nightly prices. Whether you’re DIYing your photos or hiring a pro, this guide will help you stage, shoot, and showcase your space like a seasoned host.

Step 1: Know What Airbnb (and Your Guests) Prioritize

Airbnb’s algorithm favors:

• Bright, well-lit photos
• Clean, clutter-free rooms
• Highlighting guest-centric features (think cozy beds, coffee stations, views)

Guests are looking for:

• Comfort
• Cleanliness
• Vibe (Would I enjoy being here?)

Make sure your photos speak to both the algorithm and the human on the other side of the screen.

Step 2: Prep Your Space Like a Magazine Shoot

Before you even think about grabbing a camera:

• Declutter ruthlessly — No wires, personal items, open toilet seats, or trash cans.
• Light it up — Open every blind and turn on every light. Natural light is your best friend.
• Stage like a guest is walking in
  • Fresh towels folded
  • Coffee mugs near the machine
  • Pillows fluffed and aligned
  • Outdoor spaces swept and inviting

Bonus: throw in a pop of color (like a lemon bowl or a houseplant) to make the space come alive on screen.

Step 3: Shoot These 10 Essential Shots

f you’re hiring a pro photographer, make sure they capture these:

1. The Hero Shot – The main photo that sells your space (usually the living room or the best view)
2. Exterior & Entry – Show how guests will arrive and enter
3. Living Room – The heart of the home
4. Kitchen – Include appliances and key amenities
5. Each Bedroom – Shoot from multiple angles
6. Each Bathroom – Clean, well-lit, and dry!
7. Dining Area – Especially if it seats 4+
8. Outdoor Space – Decks, patios, fire pits, etc.
9. Special Amenities – Workspaces, arcade machines, bunk rooms, etc.

Step 4: Use Your Photos to Tell a Story

Arrange your photos in a logical flow:

• Start with your hero shot
• Move through the home like a guest would experience it
• Sprinkle in lifestyle or detail shots (think: cozy throw blanket, s’mores kit, sunset off the dock)

This makes guests feel like they’re already walking through your home — and that emotional connection leads to more bookings.

Step 5: Don’t Skip These Photo Tips

Always shoot horizontal (landscape mode)

Resolution matters – Aim for at least 3000px wide

Use editing lightly – Brighten and correct colors, but avoid filters

Avoid reflections – Especially in mirrors or shiny appliances

Final Tip: If You’re Not a Pro, Hire One

Even the most beautiful home can look dull in bad lighting. Professional Airbnb photography usually costs $200–$400 and is well worth it. It pays for itself quickly with just one or two extra bookings.

At Stay Nestled, we handle all of this for our co-hosting clients — staging, photography, and listing optimization are just part of the package.